| A site with a higher score shows higher audience overlap than a site with lower score | Drive More Traffic Improve results from search and content marketing |
|---|---|
| Keyword Gaps This site is not gaining any traffic from these keywords | Find gaps in your keyword strategy• Optimization Opportunities Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords |
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
29| Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search | Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day |
|---|---|
| Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience | The score is based on the keyword's relevance to other keywords that currently drive traffic to this site |
Search Traffic Competitor Average The average search traffic percentage for this site's competitors.
24| A site with a higher score shows higher audience overlap than a site with lower score | |
|---|---|
| Find, Reach, and Convert Your Audience Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool | Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword |
The score is based on the popularity of the keyword, and how well competitors rank for it.
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