| A site with a higher score shows higher audience overlap than a site with lower score | Bounce rate Percentage of visits to the site that consist of a single pageview |
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| The score is based on the keyword's relevance to other keywords that currently drive traffic to this site | Bounce rate Competitor Average The average bounce rate for this site's competitors |
A site with a higher score shows higher audience overlap than a site with lower score.
12| A relative level of audience overlap between this site and similar sites | The score ranges from 1 least relevant to 100 most relevant |
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| Optimization Opportunities Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords | A site with a higher score shows higher audience overlap than a site with lower score |
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
22| Website traffic statistics Comparison Metrics These metrics show how this site compares to its competitors | A site with a higher score shows higher audience overlap than a site with lower score |
|---|---|
| The site with the highest combination of visitors and pageviews is ranked 1 | You'll find the tools you need to drive more traffic, including:• The site with the highest combination of visitors and pageviews is ranked 1 |
Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.