| Their social media pages were commercial and non-engaging, meaning Al Raedah Finance was losing out on potential millennial clients who may be looking for original and interesting content | Their target audience is mainly young businesses looking for urgent financing while they overcome banking obstacles, but also serve more traditional and established businesses |
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| Ads were designed and targeted for each channel, meaning the right message reached the right audience, for example, LinkedIn Inmail was used to reach professionals and business owners who might be eligible for an Al Raedah Finance loan | We used Twitter polls to conduct research and gather insights, asking finance professionals and entrepreneurs about the main obstacles in the sector |
We saw this as the ideal opportunity to capitalize on a growing trend of start-up businesses and connect to the new generation of entrepreneurs.
| Firstly, we developed a communication strategy for Al Raedah Finance that was a complete change of direction for the brand, by focusing on featuring successful SMEs taking out financing and loans to face daily challenges such as brand expansions, renewed machinery, paying off salaries; and seeing the behind the scenes of their businesses | Secondly, we launched an online marketing and online advertising campaign that launched on a variety of different channels, including Google Display, Twitter, Instagram and LinkedIn, while managing a large budget |
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| In recent months, we adapted content to Covid-19, ensuring it was current and relevant by giving tips on how to weather the storm of the global pandemic and plan ahead to minimize the cost of recession | Intervention Al Raedah Finance came to us at a time where entrepreneurship and innovation is actively being encouraged in Saudi Arabia and part of the Vision 2030 program |
The client wanted to promote Al Raedah Finance as pioneers of bespoke financing solutions by: building brand awareness; providing tips on entrepreneurship; and interacting with the Saudi business community.